Expertise
Digital transformation
For Nonprofits:
· Digital fundraising—integrated across all digital channels—mobile web, email, social media, text
· Integrated marketing for digital audience growth and engagement. Plan, execute and analyze traffic-driving, engagement and conversion campaigns.
· Website optimization—including donation pages, lightboxes and analytics integration and tracking
· Email—strategy, best practices (segmentation, welcome emails, etc.) and execution
· Social media—strategy, best practices (video, advertising, etc.) and execution
· Content distribution
· Online Learning
· Educational workshops leadership
For Media Companies:
· Digital content—strategy, creation, licensing, programming and distribution for the mobile web, OTT, connected devices, social media
· Content licensing—channels include paid subscription services, programmatic ad network, out-of-home networks, and apps. Transactions with Fox, Sony, Warner Brothers, Scripps, ABC, CBS, NBC, Viacom, Turner, NBA, NFL, Meredith, Motley Fool, Kiplinger, the Guardian, KCET, CNN and numerous others.
· Strategic partnerships—partner identification, structuring and management
· Business development
· Business plans
· Lead workshops on digital media and moderate at conferences