Expertise

Digital transformation

 

For Nonprofits:

·      Digital fundraising—integrated across all digital channels—mobile web, email, social media, text
·      Integrated marketing for digital audience growth and engagement. Plan, execute and analyze traffic-driving, engagement and conversion campaigns.
·      Website optimization—including donation pages, lightboxes and analytics integration and tracking
·      Email—strategy, best practices (segmentation, welcome emails, etc.) and execution
·      Social media—strategy, best practices (video, advertising, etc.) and execution
·      Content distribution
·     Online Learning
·     Educational workshops leadership

For Media Companies:

·      Digital content—strategy, creation, licensing, programming and distribution for the mobile web, OTT, connected devices, social media
·      Content licensing—channels include paid subscription services, programmatic ad network, out-of-home networks, and apps. Transactions with Fox, Sony, Warner Brothers, Scripps, ABC, CBS, NBC, Viacom, Turner, NBA, NFL, Meredith, Motley Fool, Kiplinger, the Guardian, KCET, CNN and numerous others.
·      Strategic partnerships—partner identification, structuring and management
·      Business development
·      Business plans
·      Lead workshops on digital media and moderate at conferences