Located in the heart of Jerusalem, JBG is the largest botanical garden in Israel—with holdings numbering over 6000 plants—and the center of plant conservation in the Middle East. JBG is a leader among botanical gardens, preserving the region's natural heritage and sowing the seeds of change through horticulture: its Hub acts as an anchor for over 100 local community environmental organizations.
Created and executed digital fundraising strategy targeted at US-based Christian and Jewish populations. Led English-language social media efforts, increasing engagement by over 50%.